Scents, Stories & Welcome Kits: How Melted Wins Hearts Through Gifting
- Khushleen Kaur
- 4 days ago
- 2 min read
Beyond the Product: Gifting as a Sensory Experience
At Melted, we believe in slow living and the power of scent to shape emotion, memory, and space. Our products; from hand-poured candles and wax melts to essential oils and reed diffusers are designed to evoke calm and elevate everyday rituals.

This same ethos informs our approach to celebrity PR gifting and brand ambassador welcome kits. For us, gifting is not a marketing transaction, it’s an introduction to a way of life rooted in warmth, mindfulness, and sensory storytelling.
The Purpose Behind PR Gifting
Intentional PR gifting builds emotional resonance. It invites the recipient to connect with a brand on a personal level through texture, scent, design, and detail.
Our PR gifting strategy focuses on:
Thoughtful curation over volume
Authentic discovery instead of paid promotion
Sustainability and elegance at every touchpoint
Rather than overwhelming with options, we offer a calm, curated entry into Melted’s world, an experience that lingers long after the box is opened.
What Goes Into a Melted PR Kit?
Each PR box is tailored with intention and aesthetic clarity. While each gift is customized, a typical kit might include:
A signature candle or wax melt from our core or seasonal collection
A beautifully packaged reed diffuser or essential oil blend
A sustainable accessory like a wick trimmer, ceramic melt warmer, or refillable matchbox
A printed scent story and usage guide including reed diffuser care tips and fragrance fatigue prevention insights
Plastic-free, recyclable packaging, designed with minimalist restraint
We prioritize long-lasting aroma and balance; every product is selected not only for beauty, but for how it integrates into real homes and quiet routines.
Welcome Kits for Brand Ambassadors: More Than a Partnership
When a new brand ambassador joins Melted, they receive more than product. They’re welcomed into a relationship. Our ambassador welcome kits are built to empower content creation while staying true to our calm, curated voice.
What’s included:
A personalized selection of products across categories: candles, wax melts, reed diffusers, and essential oils
A digital content guide for storytelling aligned with Melted’s philosophy
Education on scent layering, scent throw, and extending fragrance life
Invitations to participate in seasonal launches and collaborations
A handwritten note from the Melted team, sharing why we chose them
According to Influencer Marketing Hub, brands that offer high-value, personalized PR kits see more engagement and long-term content from creators.
A Product Range Designed for Intentional Living
At Melted, we don’t believe in overwhelming the senses, we believe in refining them. Our product range is carefully developed to offer versatile, non-toxic, elegant options for any space:
Candles: Hand-poured with premium wax and crafted for clean, even burns
Wax Melts: Scented blocks for flameless fragrance with strong yet soothing throw
Essential Oils: Pure blends for diffusers, self-care rituals, or scent layering
Reed Diffusers: Minimalist, maintenance-friendly decor with soft, ambient aroma
Gift Sets: Curated bundles for birthdays, housewarmings, or thoughtful gestures
All of our products are vegan, cruelty-free, and aligned with sustainable home scent principles.
In a world of fast trends and louder branding, Melted chooses stillness.Through mindful gifting and sensory design, we create something lasting, a presence that settles in the air and stays with you.
Love & Light,
Melted!
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